In 1987, Food Show embarked on a culinary journey that has spanned four decades and thousands of spectacular events... Set against the legacy of this rich heritage, towards the second half of 2023, we felt the time was right to rejuvenate our brand – to ensure it reflects the exceptional quality of our food and event offerings. Since our inception to the present day, our dedication to excellence has remained steadfast, propelling us to constantly evolve and push the limits of innovation in our industry.
Working alongside award-winning designers, we embarked on an exhilarating journey of transformation. The first step in our brand evolution was the creation of a new logo that encapsulates the essence of Food Show as it is today. The result is a stripped back, modern typography aesthetic with a nod to the heritage of the company.
Next, we created an entirely new website that seamlessly blends style with functionality to create an immersive online experience for our audience. From intuitive navigation to captivating visuals, every element was thoughtfully curated to provide visitors with a glimpse into Food Show’s gastronomic delights and enthralling events.
Finally, our attention turned to transforming our wider brand output to bring everything in line with the new style – such as our social media presence, marketing collateral, our premises and van livery.
Behind every aspect of our brand refresh lies a team of passionate individuals dedicated to excellence. From the talented design team who brought our vision to life to our own innovative team who continue to push the boundaries of events – each member of the Food Show family played a pivotal role in this transformative journey.
“We are so excited to unveil our brand refresh. Our understated logo, reimagined colour palette and stylish website form the foundation of a wider new brand rollout across the entire business which began towards the end of 2023. We have been thrilled with all the wonderful feedback received so far and can’t wait to share our new look with the wider industry!” Max Uyanik, Food Show’s Chef Patron
As we embrace this exciting new chapter in our story, we invite you to join us on a thrilling adventure like no other. Whether you're a seasoned food enthusiast or a curious newcomer, there's never been a better time to experience the magic of Food Show.
Our brand refresh isn't just about aesthetics; it's a testament to our unwavering commitment to innovation, creativity, and the pursuit of culinary excellence. So come, indulge your senses and join us as we continue to redefine the boundaries of live events. Welcome to the new era of Food Show – where every dish tells a story, and every bite is an experience to remember.
